Born in Helena, Arkansas, where grit and grace were survival skills, Justine transformed early experiences of poverty into a fire for self-mastery, innovation, and cultural impact. Washington, D.C. shaped her into a formidable businesswoman with precision and poise. Atlanta embraced her artistry, sharpening her creative voice.

With a deep passion for building powerfully aligned teams, simplifying complex systems, and empowering others to step fully into their potential, Justine makes even the hardest journeys unforgettable. She doesn’t just build brands or businesses, she builds people.

Justine holds a Bachelor’s degree in Business Management and is currently completing her MBA at Western Governors University, where she continues to deepen her focus on strategy, leadership and operational excellence. She currently resides in Memphis, TN, where she continues to learn and grow at the intersection of business and art.